Just this morning I was reading a great presentation (80+ slides) on how Hyundai strategically boosted its image and brand recognition in the United States making it the #2 quality and customer satisfaction automotive manufacturer in 2006 after Toyota/Lexus (according to JD Power).
These strategic changes included new interior quality, different engine design for optimized throttle response, and altered exhaust systems for more engaging lower frequency noise.... with this optimization of several very minor changes on an already solid car Hyundai was able to maximize the new owner's perception of the sportiness, comfort, control and quality of the car (for very little money invested).
What I like about Hyundai's is that they have a very passionate customer base that is interested in modifying and boosting their cars. This allows a healthy aftermarket following to grow around the Genesis , Tiburon and Coupe platforms allowing us to build up 350hp to 450hp boosted versions of these cars for very little money and complexity compared to buying an 'off the showroom floor' 450hp car.
This year ARK is bringing a 450hp Hyundai Gensis to Sema ... The APG basic kit is a Rotrex C38-81 trim intercooled and a re-tuned ECU...using our Supercharger Calculator, and factoring in the 8whp gain on the naturally aspirated 3.8 from the ARK exhaust, then we calculate that the kit is running a modest 6.4psi to achieve this power goal, which is agreeable with the factory compression ratio of 10.4:1
ARK's Genesis kit takes the basic 306-horsepower, 3.8-liter V-6 found in the Coupe and drills it out to 450 horsepower through Mahle pistons, Brian Crower connecting rods, an APG supercharger with intercooling, and ARK dual exhausts and a high-flow intake manifold.
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